Monthly Archives: September 2011

According to a study from KN Dimestore and SocialVibe, banner ads with brand messages and incentives entice consumers to pay attention to it. Combining these increases interaction by 91% and brand perception, improved recall, and purchase intent by 38%. According to … Continue reading →

What does the future hold for online advertising? Will it be obsolete? Not according to a Forbes article. Online ad spend will overtake TV by 2016. “By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall … Continue reading →